Thursday, 31 July 2014

Ready to Tile - HYDRO BAN Board

  • Ready-to-tile waterproof surface
  • Cuts cleanly with with less mess; easier to install
  • Adds additional insulation to the assembly
Click here for more information.

Wednesday, 30 July 2014

Coverage Calculators

LATICRETE Grout calculators are now available for calculating product coverage for your exact size tile. To use the online web calculators interactively, you must have Microsoft Excel or compatible spreadsheet application installed on your computer.

Have a smartphone or tablet? You can calculate coverages right on your device! Find out how!

Download Metric Coverage Calculations (72 KB XLS File)

Tuesday, 29 July 2014

DRYTEK Solution to Virtually any Flooring Challenge

The DRYTEK family of products addresses a wide range of flooring needs and situations, making it a natural choice for flooring contractors and design professionals, alike. You can feel certain there is a DRYTEK solution to virtually any flooring challenge. View our product brochure.

Monday, 28 July 2014

Did You Know?

LATICRETE has a total of 7 highly informative Technical Design Manuals on a range of tile and stone applications for viewing and download.

You can view what's available by clicking here.

Friday, 25 July 2014

Complete Shower Installation System

The LATICRETE HYDRO BAN Shower System line is a complete shower installation system. Shower system products include waterproof pans and liners, niches, benches, accessories and drain and grate products, all with the industry's best warranty.

LATICRETE is committed to creating solutions today that help preserve a better tomorrow. LATICRETE proudly provides tile and stone installation materials certified by GREENGUARD based on criteria used by the U.S. EPA, OSHA and the U.S. Green Building Council’s LEED-CI program. The GREENGUARD certification on LATICRETE products is your assurance that the specified LATICRETE Systems meet appropriate indoor air quality standards for volatile organic compounds (VOCs).

Click here to view this product range.

Thursday, 24 July 2014

Our Mission & Values

Click the image above to enlarge and read about our vision, mission and values.

Wednesday, 23 July 2014

LATICRETE Industry Innovations & Industry Firsts

We are proud of what LATICRETE has accomplished and the technologies and technological "changes" that we have introduced to the Constrcution Industry.

We invented thin-sets...

We invented thin, load-bearing liquid applied waterproof membranes that are fully compatible with the direct adhesive installation of tile and stone.

We are particularly proud of our LATICRETE Industry Innovations & Industry Firsts.

We don't brag, we work to improve our industry.

Tuesday, 22 July 2014

LATICRETE Flag in the Tien Shen Mountains

A GREAT photo of Henry Rothberg's nephew Averill Meadow in the Tien Shen Mountains on the border between China and Kyrgyzstan showing the LATICRETE Flag!

Monday, 21 July 2014

A Message to "Water industry friends"

Testimonial from Peter Langevin:

"Water industry friends. For good reason you have heard a lot of buzz around the LATICRETE line of products lately. I personally now sleep better knowing that our crews use their full line of products for setting glass, waterline tile and veneers. Heck come to think of it, my heart burn is better as well.

You owe it to yourself to switch up products before the summer season overwhelms you."

Friday, 18 July 2014

The Power of 254 Platinum

Image courtesy of Doug Johnston from Artistic Visual Studios

254 Platinum
The ultimate one-step, polymer fortified, thin-set mortar for interior and exterior installation of ceramic tile, stone, quarry tile, pavers and brick. 254 Platinum, designed to just mix with water, has a long open time with unsurpassed adhesion and workability. 254 Platinum is a LATICRETE approved substitute for 211 Powder mixed with 4237 Latex Additive.

Excellent for exterior and underwater applications as well as providing superior bond to exterior glue plywood (interior only) and concrete. The ultimate thin-set for porcelain and glass tiles.

  • Contains Microban® antimicrobial protection to inhibit the growth of stain causing mould and mildew in the substrate.
  • Exceeds ANSI A118.4 Shear Bond Strength Requirements & ANSI A118.11.
  • Conforms to ISO 13007 with a classification of C2TES1P1
  • Ultimate adhesion for porcelain and glass tiles.
  • Incredible bond to exterior glue plywood and concrete*.
  • Superior for exterior and submerged applications.
  • High shear bond strength.
  • Smooth creamy formula.
* See limitations.

Click here for more information on this product.

Thursday, 17 July 2014

The LATICRETE Masonry Veneer Installation System (MVIS)

The increase in popularity of adhered masonry veneer facades has left the industry absent of suitable installation materials and detailed specifications - LATICRETE has the answer!

Our proven technology will provide a permanent, high strength installation that is freeze thaw stable and protects from water intrusion.

For over 50 years LATICRETE has continuously provided the latest technology in construction materials and methods to deliver superior problem free installations for tile and stone installations. Utilising these advanced technologies, the LATICRETE Masonry Veneer Installation System (MVIS) is designed to offer complete solutions for adhered masonry veneers.

Installation of masonry veneers is typically performed with on-site mortar mixes that are subject to large variations in quality and performance. Whether over concrete or masonry substrates, installations usually include metal lath and most often provide inadequate protection from the weather resulting in water intrusion and also delamination of the veneer. Difficult to use and very time consuming to prepare, these systems are not engineered as complete wall systems and therefore do not offer warranties from a reliable source that will stand behind the installation.

The LATICRETE MVIS system is also verified through independent testing to perform equally to code approved conventional lath and plaster installation systems for adhered masonry veneers.

Click here to view the MVIS products.

Wednesday, 16 July 2014

Architectural Details

Tile and stone should last forever…The specification process should NOT!
  • A revolutionary resource tool designed to be your one stop source for all tile and stone project specification requirements
  • Complete customisable specifications and details for a successful tile and stone installation system in seconds
  • You can also download our generic editable CSI Format Master Specification
  • Click here to access the site

Looking instead for LEED project certification information? We've got you covered! Please see our LATICRETE® LEED Project Certification Assistant tool.

LATICRETE International, Inc., the world leader in tile and stone installation systems, provides a revolutionary resource tool that is sure to change the way design and specification professionals specify tile and stone installation systems.

The web-based LATICRETE® Architectural Guidebook empowers design and specification professionals to create custom specifications based on industry standards for over 100 types of installations with just a few clicks of a mouse.

The result is a complete installation specification along with an applicable detail drawing. Both are fully editable to fit the user’s exact project requirements. Specifications are also printable or exportable in a variety of electronic and hardcopy formats.

The LATICRETE Architectural Guidebook site also includes an industry reference section that allows users to reference appropriate codes and national standards for virtually all tile and stone applications.

Design and industry professionals can rely on LATICRETE proven performance and know how for all of their tile and stone specification needs.

Tuesday, 15 July 2014

Best Tile Sealant

High performance sealant providing years of maintenance free service.

LATICRETE is proud to offer a high-quality line of caulks and sealants delivering tremendous adhesion, strength, and flexibility. LATICRETE caulks and sealants are engineered for optimum performance and come equipped with protection to aid in the resistance of staining, mould and mildew.

LATICRETE manufactures caulks for interior or exterior applications and LATICRETE caulk is available in the most popular colours to match current trends in building material options.

Unlike acrylic or siliconised acrylic caulk that will crack or deteriorate after a short time, LATICRETE caulks offer performance that matches the durability, longevity, and strength of your installation. Installation of LATICRETE caulk is quick and easy for both the professional and homeowner alike. 

Don’t settle for inferior products that quickly fail, give an unsightly appearance and allow for water passage. LATICRETE caulks provide years of high performance—whether you are installing a commercial exterior façade or a residential bathroom, LATICRETE caulks deliver the performance you’ve come to expect from the experts at LATICRETE.

Click here to view the product range. 

Monday, 14 July 2014

Al Hamra Tower, Kuwait City

LATICRETE soars to new heights with the Al Hamra Tower

“We were also asked to analyze and review a number of direct-adhered stone façade installation systems,” Goldberg continued. “After a highly detailed evaluation process, we selected the LATICRETE System. There were many reasons for this which included the quality of the products to be used, the strong warranty program which LATICRETE offers, and most important, the fact that the LATICRETE materials offered certified product test data of key physical characteristics which enabled us to conduct computer modeling simulations.

According to Sujit Singh, General Manager of LATICRETE RAK CO LLC, “This was a very challenging project for us due to the fact that it was going to be the tallest structure on the globe with direct-adhered stone exterior cladding. We had many meetings with the architects, contractors and façade specialists.

Click here to continue reading about this project. 

Friday, 11 July 2014

A Touching Mosaic Mural

This beautiful and touching mosaic mural of the late Dr. Henry M. Rothberg (LATICRETE Founder) was created by mosaicist Mark Kennedy. Mark is a very well know mosaic artists from Manchester and used 254 Platinum (Grey) and PERMACOLOR Grout (Sterling Silver) to complete this masterpiece. 

Click here for more information on mosaic artist Mark Kennedy.
Click here for more information on 254 Platinum.

Thursday, 10 July 2014

First lightweight, non-sag, KEVLAR reinforced mortar

Did you know: LATICRETE 255 MultiMax Multipurpose Thin-Set Mortar was the first lightweight, non-sag, KEVLAR reinforced mortar.

255 MULTIMAX is a patented, versatile polymer modified thin-set that provides maximum non-sag performance on walls, maximum build up of up to 18 mm without shrinkage for floors and maximum coverage due to its lightweight creamy smooth consistency. In addition, 255 MULTIMAX is reinforced with Kevlar to provide maximum strength and durability. GreenGuard certified, and now contains >10% post-consumer recycled content.

  • Revolutionary patented formula combines excellent workability with optimum medium bed performance.
  • Inhibits the growth of stain-causing mould and mildew with Microban antimicrobial product protection.
  • Reinforced with Kevlar for maximum strength and performance.
  • Incredible non-sag performance, even with heavy tile.
  • High coverage—15% more than conventional thin-sets.
  • Lightweight mortar—very smooth and easy to trowel.
  • Excellent medium bed performance, 19 mm thick without shrinkage.
  • “Extra Heavy Service” rating per TCNA performance levels (RE: ASTM C627 Robinson Floor Test).

Click here for more information on this product.

Wednesday, 9 July 2014

Architectural Systems Brochure

Interior, Exterior, Commercial, Residential, Industrial—at LATICRETE, we cover it all.

For over a half century, LATICRETE has been determined and committed to bring improvements and innovation into building materials and products. This tradition lives on today and is evident in the caliber of products LATICRETE continually introduces to the market.

At LATICRETE, we are all about product innovation. Our dedication to the improvement of building materials is evident in the advancements we’ve been able to achieve in the areas of water proofing, sound proofing, floor warming, adhesives, mortars, grouts, and more. Our focus and commitment to solving common problems and never settling for “good enough” has allowed us to make significant advancements that are enjoyed worldwide.

Our focus has always been multi-faceted—develop products which answer problems that have plagued people for years, and engineer these solutions to be cost-effective, easy to install, and provide years of trouble-free enjoyment. From do-it-yourself to contractor, we develop building products that save time, save money, are easy to install, and deliver consistent and effective results.

LATICRETE is proud to offer the best warranties in the industry, giving you peace of mind with high-quality, world-renowned LATICRETE specialised products for water proofing, crack suppression, sound proofing, floor warming, as well as the worlds greatest adhesives, mortars, grouts, and caulk. However, we believe our best guarantee to be our legacy of more than half a decade of experience with industrial, commercial and residential installations in every imaginable climate around the world—we’re confident you will to.

Laticrete is committed to creating solutions today that help preserve a better tomorrow. LATICRETE proudly provides tile and stone installation materials certified by GREENGUARD based on criteria used by the U.S. EPA, OSHA and the U.S. Green Building Council’s LEED-CI program. The GREENGUARD certification on LATICRETE products is your assurance that the specified LATICRETE Systems meet appropriate indoor air quality standards for volatile organic compounds (VOCs).

Click here to view or download the LATICRETE Architectural Systems Brochure.

Tuesday, 8 July 2014

Subscribe to our You Tube Channel

View the LATICRETE HYDRO BAN Linear Drain You Tube Video

Subscribe to our You Tube Channel to access a multitude of informative product videos as well as installation and technical videos.

Click here to be taken to the LATICRETE International You Tube Channel.

Monday, 7 July 2014

Sound Proofing

Sound proof flooring—simple and effective

Need to diminish sound transmission? LATICRETE can help you make flooring more sound proof.

The experts at LATICRETE are proud of the advances they continue to deliver with effective, high-quality building materials. LATICRETE has developed a line of sound control products that help answer common problems with sound transmission. The custom-formulated line of LATICRETE sound proof materials are independently tested and built to last. Recognising the need for effective sound proofing, the engineers at LATICRETE tested countless material combinations and have come up with a line of sound proof materials making implementing sound proof flooring quick, easy, and effective—and able to match your specific sound proofing needs.

LATICRETE offers different sound proof product configurations to address various sound proof floor application needs. Thick underlayments provide exceptional sound reduction and provide antifracture benefits for tile and stone applications—an excellent side benefit to sound proofing alone. Specialised application sound proof adhesives, comprised of rare compounds and reinforcing fibers are ideal for the sound proof flooring needs of hotels, condominiums, as well as in other buildings or applications requiring exceptional sound control and sound proofing.

LATICRETE sound proof flooring products are professional grade and boast exceptional ease of use, making it quick and easy to address your sound proof flooring needs. There isn’t a faster way to get sound proof results. What’s more, LATICRETE sound proof products achieve low IIC ratings and are backed by unmatched warranties, providing assurance of an effective and long-lasting sound proof installation.

Proven sound proofing performance has never been so quick and easy thanks to the innovative sound deadening technologies developed by the experts at LATICRETE.

Click here to view the product range.

Friday, 4 July 2014

Semi-Precious Stone Mosaics Pool

Throughout history, Lapis Azul has been described as a gemstone that might have come straight out of the Arabian Nights. Characterised by a deep blue colour, its body has golden inclusions of pyrites which shimmer like little stars. When Alexander the Great first showcased it throughout Europe, this distinctive colour was referred to as ultramarine, which indicated "from beyond the sea."

Fast forward to modern times, where recently Lapis Azul was used "besides the sea" in one of the most outstanding pool installations one could imagine. It is located at a private residence, facing the beach alongside the Pacific Ocean.

Rock Solid Tile, Inc. of Los Angeles, California, is an elite tile contractor which over the years has taken the process of installing tile for swimming pools to the ultimate level. With a resume including some of the most unique and immediately recognisable water feature projects worldwide, owner/president Jimmy Reed, not surprisingly, approaches every job in a very unique way. "Step One is to connect with the owner or the designer, the person who leads the team," he states. "Step two is to make sure we can provide above and beyond what is the client's expectation."

"Most people," continued Reed, "are not familiar with what entails a high-end swimming pool. Their image is to just 'tile the pool' and after that, the job is done. From our standpoint, that really isn't the case, as a high-end swimming pool is a completely different animal; it's much more than just adhering tile to a water feature surface. Rather, it's actually a very structured, complex process which consists of very detailed steps that result in building a stunning piece of art for the environment." Reed went on to state that when working on any pool project, his firm's job doesn't begin or end with the visuals. "As far as we're concerned, it has to be a bulletproof installation which lasts a lifetime. Any failures occurring after the tile installation are not an option." Rock Solid Tile's Lapis Azul pool installation is a good example of that.

Designed for an ultra-private seaside California home, this relatively small pool was built for owners who only spend a couple of weeks per year at that residence. In particular, they wanted a pool big enough to enjoy when they were together with family and friends on its surrounding stone deck living area.

"We used The LATICRETE® System for the entire project," commented Reed. This included LATICRETE 254 Platinum (grey) for the initial bond coat, followed by LATICRETE 3701 Fortified Mortar Bed for all of the leveling that was required. For the waterproofing aspect, there is no substitute for LATICRETE HYDRO BAN. From there we used LATICRETE 254 Platinum again as the adhesive to adhere the tiles. Then finally we used LATICRETE SPECTRALOCK® PRO Premium Grout* to finish it off."

Click here to continue reading.

Thursday, 3 July 2014

Have YOU Booked?

See LATICRETE at The most important ceramic tile exposition in the world.

Italy - CERSAIE 2014: Stand AREA 45 – STAND 36
22-26 September 2014

We'd love to see you there!

Wednesday, 2 July 2014


HYDRO BAN™ Board is a lightweight construction panel designed to be used in bonded tile or stone installations. It is made with a high-density polystyrene core and a reinforced, waterproof cementitious coating on both sides. Available in a variety of thicknesses from 6 mm to 50 mm the HYDRO BAN Board can be used as a substrate for tile and stone on walls or floors, as well as in many installations requiring dimensionally sound and stable substrates.

  • Lightweight easy to carry
  • Waterproof and ready to tile
  • Use as a fully adhered wall board over masonry or cementitious substrates
  • Attaches to metal or wood framing using tab washer and screws or cap nails
  • Cuts easily with a utility knife
  • Adds additional insulation to the assembly
  • Part of the LATICRETE Lifetime System Warranty*.
  • Works in conjunction with LATICRETE tile and stone installation materials
* See DS 230.99 for complete warranty information.

Click here for more information. 

Tuesday, 1 July 2014

Speedy, Productive Installation of Extra Large Module Tiles

4-XLT addresses the speedy, productive installation
of Extra Large Module Tiles!

4-XLT is a multi-use, polymer fortified adhesive mortar built on the new Water Dispersion Technology (WDT) platform. WDT provides for the complete dispersion of water within the mix allowing users to achieve the desired application consistency. 4-XLT offers tremendous utility including non-sag wall installations, medium bed build up of up to 19 mm and thin-set applications of floors.

In addition, 4-XLT is the first product from LATICRETE to come incorporated with the new DUST LOCK™ Technology. This unique way of manufacturing our adhesives incorporated with plastic packaging dramatically reduces mess both during transportation of the product as well as during mixing.

  • Incredible non-sag performance, including large and heavy tile
  • Excellent medium bed performance, 19 mm thick without shrinkage
  • Utilises Water Dispersion Technology allowing for different mortar consistencies.
  • DUST LOCK™ Technology dramatically reduces mess both during transportation of the product as well as during mixing.
  • Smooth and Creamy Consistency
  • Exceeds ANSI A118.4 and A118.11 Shear Bond Strength Requirements
  • "Extra Heavy" rating per ASTM C627
  • Bonds to many suitable substrates
  • Available in a RAPID version.

Click here for more information.